Over the course of eight decades, a lot has changed about us. We have relocated, undergone expansion, developed new product lines & added segments, opened retail chains & stores across India and embraced new markets overseas. One thing hasn’t changed – we’re still a tight-knit family business, committed to serving the most authentic taste of India through our products.
Our origins can be traced back to a small namkeen shop in Bikaner founded by Ganga Bishan Agarwal (Haldiram Ji). This modest shop quickly gained popularity and scaled up to meet a booming demand for its unique-tasting bhujia. Building on this legacy, his grandson, our pioneer Mr. Shiv Kishan Agrawal steered the business towards the heights it has tasted today.
Determined to take bhujia beyond the boundaries of Bikaner, he shifted base to Nagpur in 1970. We opened our first full-production unit to introduce a delectable variety of savouries, sweets and beverages to the market. The success of this venture led us to expand and evolve as a brand, that is an integral part of every Indian household.