Julius Maggi, the founder of the brand that still bears his name, was a man obsessed. He dreamt, in the last decades of the 19th Century, of creating food products that would become as ubiquitous as salt and pepper, foods that would nourish workers for a fair price and a brand that no-one would ever forget.
Today, the Maggi brand of seasonings, soups and stocks is one of Nestlé’s billion dollar brands. With the same distinctive red and gold in its packaging and his name known the world over, Julius succeeded even beyond his wildest dreams.
The son of an Italian-born mill owner, Julius Maggi’s company was based in the Swiss village of Kemptthal, near Zurich, and produced wheat flours. Not many know that Mr Maggi was also fascinated by clairvoyancy and reportedly believed that he too could see into the future.