Reasons to buy 777 Pepper Rasam Paste We religiously adhere to stringent quality standards – right from sourcing to processing and packaging. And all along we ensure that our customers get only the best quality home cooked food products, wherever they may be. 777 offerings do not contain any artificial colours, flavours or additives. Only the finest ingredients are used to give you that authentic home-cooked taste. Reason why 777 has been a favourite not only in the domestic market, but also in the Canada, USA, UK, the Gulf region, Australia, Singapore and other overseas markets.